Abstract

Background/purpose – This qualitative study marks the third phase of a comprehensive multiphase, mixed-methods research endeavor consisting of three interdependent phases. Positioned within this larger framework, the current study aimed to solicit post-course qualitative feedback pertaining to a specialized soft skills development training program, delivered through a blended learning model.

Materials/methods – Specifically, this phase focuses on post-course qualitative feedback pertaining to a transformative soft skills development training, administered through a blended learning model. Employing a rigorous protocol, data were collected through focus group interviews using a Voice Tracer. The data were meticulously managed and subjected to thematic analysis using NVivo software.

Results – The participants consistently acknowledged the training compelling nature, empowering essence, and notable influence on their soft skills development. The results of this study hold significant implications for Moroccan policymakers, curriculum designers, educators, and researchers.

Conclusion – The insights gained from this research endeavor provide valuable guidance for addressing the soft skills gap, enhancing the readiness of university graduates for the contemporary workplace, and establishing a robust connection between academia and the dynamic realm of business.

Keywords: Focus group interviews, NVivo, thematic analysis, soft skills development

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